A&W, a burger chain, wanted to compete with McDonald's's 1/4 pounder.
Their idea? 1/3 pounder.
Naturally, 1/3 lb of beef is bigger than 1/4 lb of beef.
So you think...
The campaign FAILED.
Through a focus group, A&W learned...
"Why should we pay the same amount for a third of a pound of meat as we do for a quarter-pound of meat."
Yes.
You read that right.
Painful, eh?
Imagine though... A company, spending millions of dollars on market research, campaigns and promotions... We're flabbergasted at the fact that people couldn't understand the difference between 1/3 of a pound and 1/4 of a pound...
Yes. This is how painfully low bar people's expectation of others needs to be.
Read it for yourself:
