Here's your summary from Macy's - Gimbels Price War | On This Day (https://www.youtube.com/watch?v=6XXwo5uqcOY) on the Bloomberg Television channel:

**TLDR:** In 1951, Macy's and Gimbels engaged in a price war that led to significant price drops, regulatory scrutiny, and ultimately a return to more normal discounting practices.

1. Macy's and Gimbels engaged in a price war in 1951, leading to drastic price cuts on thousands of items.

2. The U.S. Supreme Court ruling in favor of easing fair trade regulations allowed for intense price competition.

3. The price wars eventually ended due to concerns over profit margins, leading to a return to more traditional discounting practices.

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