The Substance: Pre-Release Piracy Made People MORE Eager to Visit the Cinema
The major Hollywood studios are unshakeable when it comes to the damage caused by pre-release piracy, let alone when a leaked movie appears online in unusually high quality. Yet when The Substance leaked online under precisely those conditions, online piracy triggered the opposite effect. Director Coralie Fargeat says she didn't expect it, but when people saw what the movie was all about, that made them even more eager to see The Substance at the cinema.
From: [TF][1], for the latest news on copyright battles, piracy and more.