I’d like to start a discussion about influencers and I like it to be fair and balanced and without any hate or love.

What is an influencer? What are they trying to influence and why?

If they have an agenda, for example, a political lobbyist and wish to change a law that is unjust, say apartheid in South Africa, great that is a noble cause.

If they are an independent representative of a clothes or fashion brand and they are using their personality to promote one brand over another in order to make a living. That’s fine, providing it is transparent and an honest relationship on both sides (the brand and the customers).

If they are filling a hole in their lives by pretending to live a life that is not real in order to cover a life that is unfulfilled, then let’s try to help.

If you truly live a fulfilled life, you have no need to influence or be influenced. I think that is the goal we all seek.