This standard for PC is early to mid 90's when ATX became common. Before ATX, there was the AT standard which had the big DIN connectors for keyboard and a DB9 serial port for mouse (sometimes the serial port was a separate ISA card). Dell started coloring the mini DIN connectors in the mid 90s

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It was actually Compaq that popularized this color coding standard, even though it was specified by IBM in 1987. Dell and gateway followed suit shortly thereafter.