Burberry CEO on Brand, Tourist Sales, London Fashion Week

Burberry CEO Jonathan Akeroyd discusses the company’s strategy to elevate the brand in the luxury sector, why the UK tourism market is lagging behind mainland Europe, and plans to expand into the accessories market with its new creative director, Daniel Lee. He speaks with Francine Lacqua at London's... #press

https://www.bloomberg.com/news/videos/2023-09-15/burberry-ceo-on-tourist-sales-london-fashion-week-video?utm_source=press.coop

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