Mastodon is the implementation though, not the protocol. I'm guessing that noobs don't search for activitypub. So it would be like people searching for Primal, which would probably be fine.

But I think you're right wrt the landing page. Have a button that either lets them get started instantly, or choose from a list of clients.

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Nostr is what everyone talks about on Twitter on hacker news etc

what's nostr?

Of course, I agree. I just mean it's slightly harder for nostr as people will be searching for the protocol, which has a million different options for clients.

But as you say, making it very quick and easy for them to get started on nostr.com would be a great first step.

Why is https://en.wikipedia.org/wiki/Nostr not the default location for Nostr things?

It should be more accessible than nostr.com which has opaque moderation and addition policies.