Now do "knowledge".

"The idea that we should be able to pass on our life's accumulated knowledge is deeply embedded. But imagine if we could use that knowledge for the greater good".

Try it again but this time with "civilization".

"The idea that we should be able to pass on our civilizations' accumulated knowledge is deeply embedded. But imagine if we could use that knowledge for the greater good".

Do you see where this fails? How it falls completely apart against any logical pressure? It's a borderline conman pitch to get you to part with value and it's abhorrent.