This is patently false. They have been talking about changing it for a while now and everyone hated it then, too.
Discussion
The internet loves to get worked up anytime any brand updates its logo.
Yes, and truthfully, it's justified in most cases. Have you seen just how much degradation has occurred in branding over the last two decades? Everyone opts for minimalist, flat design in branding similar to how most buildings today have that soulless, brutalist aesthetic.
That's what the Soviets did to demoralize their people over generations, yet nobody seems to 'get it'.
Plus, in this case, it's more than justified: the old logo was iconic. Nostalgic, even. It gave people warm feelings of nostalgia of their childhood if they grew up in a rural environment, and even if they didn't, I've heard so many people talk about how Cracker Barrel's overall branding just has such a cozy, homey feeling.
Compare that to the minimalist new logo and the Bob Evans LARP that is the new interior design and it's night-and-day.
No one eats at Cracker Barrel except fluoride poisoned boomers. Support local not corporate shit.
I know from personal experience that this is untrue and just edgelord Zoomer nonsense.
I'm all for supporting local businesses but that doesn't make every restaurant chain evil.
Yes, the result of a lot of things, some practical and some ideological.
I'm not saying that the internet getting worked up over branding is always a bad. It is an interesting phenomenon because design language and sensibilities have mainstreamed more and more over the past decade.
On the ideological note, I have been thinking of exploring—and maybe writing a bit—on branding as a mechanism of corporate cultural warfare.