My gut's telling me that creative mistakes and unpolished drafts will increasingly be seen as more desirable in commercial design.

In the same way ad-lib stand-up comedy is somehow funnier than pre-scripted jokes:

You have an appreciation for witnessing the flourish of creativity in real time. And the flaws will be a relatable error in a world of AI perfection.

This goes beyond BTS snippets as a retail campaign addendum on Instagram.

It's more about allowing the raw version of the creative output, with all its human defects, to take centre stage.

The unpasteurized output of the first draft.

Beautiful mistakes.

Human-induced entropy.

"Anthroflair".

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THIS. I am not good at this, way too cautious and anxious, but how I see people and companies putting out iteration after iteration and engaging with the audience as they do it is inspirational and genuinely (for me) helping me lower my guard to just doing stuff and putting it out there (including this).

I see it as an honest development.

Yeah, it’s particularly tough if you’re building a personal brand, and the quality of your work is 100% dovetailed to your personal identity (even if just in your own mind).

Allowing it to be presented “raw” is putting the potential value to others ahead of your own ego.

I struggle with this for sure 😅 I’m a long way off from making it a habit