Early days.

My thesis is based on leaning into the strengths, abilities and established connections we already have and focussing on educating around arena.

For example, if you are a surfer and that is a large part of your experience and joy, then focus on speaking and engaging with surf communities.

For me that’s combining a skill set of film making, a vast experience and capability to travel. Now trying to optimise those things to create value and spread education.