1) Bitcoin brand.
Brands are only rational to be concerned about for centralized businesses and people who have control over their image. What about the christian brand or muslim brand ? What about the gold brand or silver ?
Many people already scoff at the word bitcoin others think it's interesting. If we are basing decisions on branding and perception, let's just increase coin supply and make everyone a bitcoin millionaire.
A faction within bitcoin are into bitcoin for the brand, for the hype and not the tech or financials. These people are not worth consulting on this issue.