Over the years I’ve noticed that the software businesses who succeeds are generally providing infrastructure to other businesses. Instead of selling stuff, sell software to sell stuff, instead of products, sell the marketplace. It seems true for independent startups too - instead of building an app, build the thing that enables people to build on top. It’s not always the case, but it seems to be a safer bet.
because you shell shovels not dig for gold
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Yep. Let others take on the risk.
There’s also the fact that you can sell more types of software to businesses
High switching costs, easier to scale
The switching costs for an end user are actually higher tbh.
Most people just want to get used to a few things and be done with it.
