I really wonder what will be the long term impact of internet users increasingly substituting their use of search engines for #AI agents on the incentives to produce and publish original content. Even if we’ve seen the trend with Google search engine offering answers on the search page which reduces click-through-rate, there is no doubt that AI agents are accelerating this trend.

I guess that the production of evergreen content for commercial purpose may become less valuable. However, it’s likely that non-commercial content production will remain strong.

After all, AI agents quality would be doomed if human stop producing original content as AIs feed out of it. Hence, there may be a risk of starting a vicious circle in which AI agents disincentivize content production from humans which in turns would drain AI agents of knowledge which would create a stagnant knowledge for humanity.