How to Build & Grow a Bitcoin Business w/ Phil from 21M (JWP81)
Phil from 21M Communications joins me to break down what it takes to build a Bitcoin-only business. We explore the difference between Bitcoin and crypto companies, how 21M helps Bitcoiners "sell exposure", what it's like on the inside of an agency, how to earn yield by providing Lightning Network liquidity, and where Phil sees Bitcoin going over the next two decades.
TIMESTAMPS:
0:00 – What Phil Is Focused on Today
4:15 – Inside 21M Communications
10:56 – How to Build a Bitcoin Business
15:25 – Bitcoin vs “Crypto” Companies
16:41 – How a Bitcoin Agency Actually Works
24:14 – Selling Bitcoin Exposure and Measuring Impact
29:53 – How to Leverage the Right Connections
34:35 – Staying Ahead with Trend Jacking
37:05 – Finding What You’re Opinionated About
43:23 – Earning Yield By Providing Lightning Network Liquidity
48:27 – Cashflow, Leverage, and Trading Lessons
53:06 – What the Next 20 Years in Bitcoin Could Look Like
55:53 – How to Connect with Phil
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