The rise of egoism, which advocates individualism, in society can lead to ethical and societal challenges. Egoism is an ethical theory that places individual self-interest as the primary moral value, often at the expense of others or the collective good.While individualism can have positive aspects, such as promoting personal freedom and autonomy, an extreme focus on self-interest can erode social cohesion and ethical values that prioritize the well-being of the community as a whole.

Utilitarianism, on the other hand, is an ethical theory that emphasizes the greatest good for the greatest number. It seeks to maximize overall happiness or well-being and considers the consequences of actions on society as a whole. Encouraging a shift towards utilitarianism can help address some of the negative consequences associated with extreme egoism.