Is it Ye taking advantage of the silence for market re-entry with Travis Scott x Ye (Nike) OR Nike?

Today was Drake's shoe drop on Nike, not promoted by Nike on their channels, but Drake's brand NOCTA pushed out anyway.

Read the comments on the posts:

Nocta

- https://www.instagram.com/p/C6rZgW2vpgi/

- https://twitter.com/OfficialNocta/status/1788056883762459097

Travis Scott

- https://x.com/trvisXX/status/1788662958140084730

- https://www.instagram.com/travisscott/ (multiple posts on main account, then fed ye powered one for controversy to other accounts)

Nike

- https://www.instagram.com/nike/ (silence)

- https://twitter.com/Nike (silence)

What to learn here?