been reflecting on the bitcoin for signal campaign. i want to share why we designed it in the way we did. a lot of bitcoin projects try to get people to come to them.

'latest layer 2/ecash/ark/lightning/spark/liquid!'

'simple wallet!'

'frictionless onboarding!'

i think that's not always the best approach.

instead of promoting a new app or asking people to meet us, we should try to meet people where they already are and then make the case for bitcoin. millions already use signal everyday so why ask them to go somewhere else for private payments? bring bitcoin to them instead.

i want to see more projects try to integrate bitcoin where people already hangout. cashapp nailed this imo. they didn't build a bitcoin app and ask people to come. they integrated bitcoin into a space that people already use to send $ to friends. try to follow that playbook.