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-THE ISLAND LIFE-

ON THIS DATE (43 YEARS AGO)

November 6, 1981 – The Cars: Shake It Up is released.

Rolling Stone (see original review below)

https://youtu.be/1JnQfKIFERU

Shake It Up is the fourth studio album by The Cars, released on November 6, 1981. It reached #9 on the Billboard 200 Top LP's chart, and features four singles that reached various Billboard chart, with "Shake It Up" being the highest in the Mainstream Rock (#2) and The Hot 100 (#4).

A return to form after the departure that was 1980’s muddled Panorama, the Cars’ Shake It Up bursts forth with a rich assembly of synthesizers, drum machines, electronic blips, and catchy melodies that make it an early 80s pop staple. Known the world over, the famous title track proves the band’s arrangement skills were in perfect shape and set the stage for a record overflowing with memorable hooks and complementary rock riffs.

Shake It Up also plays witness to primary songwriter/vocalist Ric Ocasek’s increased cynicism and biting wit. While the Cars never took a rosy-eyed view of romance, the songs here impart a newfound sense of sympathy, regret, limbo, and reservation. The beauty of the Cars—and all ten tunes here—is that the music suggests something else entirely. Such subliminal emotions and dynamic contrasts act as a magnet, and the band plays as if it’s in on the secret.

“They've always cultivated a dark side--girls make boys want to end it all even after the boys have grown up. They've always basked in the shadow of Roxy Music, too. But they've never been so stylishly nightmarish--except for the title cut, even the fast ones don't aim for fun.” –Robert Christgau, The Consumer Guide

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ORIGINAL ROLLING STONE REVIEW

The new wave groups in the platinum bracket – the Cars, Blondie, the Police – got there by playing chicken with clichés. Too self-conscious to rehash standard sentiments but too pop-conscious to shut out listeners, they write terse, hook-filled songs that ride as close to the edge of nihilism as they dare. Or at least near enough to keep themselves honest, to say what they mean and shut up. If you're looking for ambivalence, it's right on the surface of "Let's Go" and Blondie's "Heart of Glass"–nothing cryptic, no double-entendres. The good times are purely theoretical, while love is inconvenient and probably impossible. Either the pop audience has grown decidedly unromantic or it's just not looking too closely. Somehow, these bands' poker-faced delivery allows a vast, half-listening public to perceive them as cute, hip, friendly pop slingers. Though the implicit irony of using bleached-blond singers as calculated "sex symbols" never registers, the catch phrases hit home, context be damned. Do young lovers in radioland hum "Just What I Needed" at tender moments? I suspect they do.

Success has made all three groups more open, more extreme. The Police revealed themselves as musical experimentalists and writers of disposable lyrics on Ghost in the Machine, and Blondie's brain trust tried art-snob genre hopping on Autoamerican and Kookoo. For the Cars' superb 1980 album. Panorama, Ric Ocasek wrote about feeling estranged from (and by) the big time, while the band went gung-ho progressive eclectic leap from the lean nonchalance of the first two Cars LPs toward (relative) sincerity.

Coming after Panorama. Shake It Up is a full fledged quandary, from the outside in The cover, designed by drummer David Robinson, looks like a cheesy picture disc package, a far its from the group's usually elegant graphics The lyrics suggest that Ocasek has succumbed to the misogynous love kills notions of his fellow arena bands. And the tunes penned in dark, minor keys, with insistently mechanical rhythms and cold, metallic mixes enforce distance detachment disbelief.

They hook you anyway. The Cars have been pop encyclopedists from the start, but unlike such pastiche-mongers as ELO, they tend to twist what they borrow (Only when they annex the entire approach of a more obscure group "A Dream Away," for example, owes too much to Mash and the Pan do their ethics seem questionable) Generally, a familiar lick grabs you just long enough for the Cars' own peculiarities to sink in. Sometimes they'll go for an obvious reference, like Greg Hawkes' Del Shannon-style keyboard blips in "Shake It Up" Lately, however, they've learned to tweak the ear very subtly. In "Victim of Love." for instance, the instrumental chorus summons the chord progression from the Everly Brothers' "All I Have to Do Is Dream" (a song as naive as "Victim of Love" is cynical) for a wordless comment on both compositions.

More and more, the Cars are concentrating on undertones–and queasy ones at that. The band has abandoned the dissonance and odd meters of Panorama, which may be why Shake It Up is being promoted as a return to pop. But the arrangements insinuate something else: they're more dense than previous Cars recordings, so much so that the new numbers will have to be rethought completely before the group plays them live. And at the core of every track is an element (often electronic percussion) that repeats unchangingly throughout the tune. In fact, the first sound on the album – the synthetic pseudo-handclaps that measure out "Since You're Gone" – is one such element. Usually, melodic embellishments from Hawkes and guitarist Elliot Easton turn repetitive as well.

Licks heard again and again work as hooks, of course, as the Cars have always known On Shake It Up, however, these guys deliberately OD on repetition, easing closer to the Kraftwerk-Suicide-Ultravox style of robotic dread Even the rockers have an eerie, static quality they could go on forever or stop at any moment. "Shake It Up" exhorts people to dance and it moves along at a good chp, yet after a few listenings, the choking pulse and Hawkes' back and forth stereo arpeggios almost mock the idea of moving at all. In "Think It Over," the Cars set so many circular riffs in motion that a long fade-out is needed so you'll hear each one: modulated voices (with the cheerful refrain "nothing you can do"), unmodulated voices, a random pitch synthesizer, keyboards in various registers, a guitar or two. All this activity (not to mention the walloping backbeat of Robinson and bassist Ben Orr) keeps the track burbling, but the repetition freezes it at the same time. Like a clock ticking on a movie soundtrack, there's an abstract, dispassionate tension. The Cars certainly aren't the first to use such an effect, but they use it well.

None of which explains the lyrics. While Ric Ocasek has generally hedged most of his love songs with skepticism and as-ifs, the new ones add a word here and there to blame the singer's troubles on the object of his "affection." The reason he's falling apart in "Since You're Gone" is "You're so treacherous/When it comes to tenderness." And when he finds someone in "This Could Be Love," he wonders, "Is this the kill?" Once or twice wouldn't be bad – we've all felt that way sometime–but every "romantic" number except "Maybe Baby" presents the protagonist as an aggrieved innocent at the mercy of lust, just like Pat Benatar. ("Maybe Baby," on the other hand, puts a friendly proposition to the chilling chords from Swan Lake.) Silliest of all is "Victim of Love." After a whole verse of "She can steal your heart with just one wink/She'll hold you tight she won't let go" and other good stuff, the chorus explains that it's "'cause you're the victim the victim of love." Victim? Hell, where do I sign up?

The question is, are the Cars trading more clichés in the lyrics for more freedom in their arrangements? The care they've taken with the music pays off subliminally: though they pile on riff after interlocking riff–more like minimalist composers than rock & rollers–none of the tracks seems top-heavy or obnoxiously clever, and none offers unequivocal cues as to whether or not we should believe what we hear. As a Cars fan, I prefer to give them the benefit of the doubt and assume that they're trying out some sort of strategy. The irony is that it's a strategy they don't need. As long as the Cars keep the hooks coming and the beat simple, only overly analytical types like myself will bother with the lyrics at all.

~ Jon Pareles (February 4, 1982)

TRACKS:

All songs written by Ric Ocasek, except where noted.

Side one

"Since You're Gone" – 3:30

"Shake It Up" – 3:32

"I'm Not the One" – 4:12

"Victim of Love" – 4:24

"Cruiser" – 4:54

Side two

"A Dream Away" – 5:44

"This Could Be Love" (Greg Hawkes, Ocasek) – 4:26

"Think it Over" – 4:56

"Maybe Baby" – 5:04

Credits Goes to the respective

Author ✍️/ Photographer📸

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