Welcome to my lair. This is where I do most of my work. For the real heavy lifting, I sit at my desk to the left, on a genuine computer, but most of my days are spent in this chair on my iPad, thinking, writing, designing, and talking to people about their branding problems. It’s where all the brainstorming happens. I don’t sit down at my desk until I know what I’m doing. Then I just do it. Fermentation is a seriously underrated aspect of the creative process. #Branding #Creativity #HFS