it's designed that way, much like scientology's anti psychiatry, medicine and human rights propaganda. The idea is meet vulnerable people where they already agree, then through a progressive series of agreements (because they are asleep and don't know why they do what they do), so they can then funnel them into the religion. Oldest trick in the religious book. Don't talk about the secret teachings, people aren't ready for it yet and might reject it. It's a long game with a very definite path to conversion.