Family restaurant chain:
Business Plan for Boaz Trading PLC: Family Restaurant Chain in Addis Ababa, Ethiopia
*"Taste of Unity" — Blending Ethiopian Heritage with Global Flavors*
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### Executive Summary
Project Name: Taste of Unity Family Restaurant Chain
Location: Addis Ababa, Ethiopia
Total Project Cost: 28,000,000 ETB (≈$500,000 USD)
Initial Operating Costs: 7,000,000 ETB (≈$125,000 USD)
Monthly Cash Flow (Year 1): 616,000 ETB (≈$11,000 USD)
ROI: 26.40% | Break-Even: 24–30 Months
Boaz Trading PLC aims to establish a family restaurant chain in Addis Ababa, combining Ethiopian culinary traditions with international dishes. Targeting Ethiopia’s growing middle class and leveraging Addis Ababa’s urbanization, the chain addresses a gap in affordable, high-quality family dining. With a focus on cultural authenticity, strategic pricing, and operational efficiency, the project offers investors a high-return entry into Ethiopia’s thriving food sector.
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### Mission & Vision
Mission: To deliver memorable dining experiences rooted in Ethiopian culture, fostering family connections through quality, affordability, and inclusivity.
Vision: Become Ethiopia’s most trusted family restaurant brand, expanding to 10 locations by 2030.
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### Company Description
Boaz Trading PLC, headquartered in Addis Ababa, is launching "Taste of Unity," a family restaurant chain offering:
- Local Cuisine: Injera platters, doro wat, tibs.
- International Favorites: Burgers, pasta, salads.
- Kid-Friendly Menus: Balanced meals with cultural twists.
- Cultural Ambiance: Traditional decor with modern comfort.
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### Market Analysis
Key Insights:
- Population: Addis Ababa: 5+ million | GDP Growth: 6.3% (2023).
- Urbanization: 25% annual growth in dining-out expenditure.
- Purchasing Power: Middle-class households spend 35% of income on food.
Market Gap: Limited mid-range family restaurants offering hybrid menus.
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### Competitive Analysis
Direct Competitors:
- Traditional eateries (low price, limited ambiance).
- International chains (higher price, less cultural appeal).
SWOT Analysis:
- Strengths: Cultural authenticity, strategic pricing.
- Weaknesses: New market entry, supply chain risks.
- Opportunities: Tourism growth, untapped suburbs.
- Threats: Currency volatility, rising competition.
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### Target Market & Segmentation
- Primary: Middle-class families (monthly income 15,000–40,000 ETB).
- Secondary: Expatriates, tourists, corporate groups.
- Segmentation: Urban families, millennials, and Gen Z seeking experiential dining.
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### Product/Service Line
- Signature Dishes: Fusion platters (e.g., “Injera Tacos”).
- Services: Catering, cultural event hosting, meal subscriptions.
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### Pricing Strategy
- Average Meal: 200–350 ETB (≈$3.57–$6.25 USD).
- Kids’ Meals: 100–150 ETB.
- Premium Dishes: 400–500 ETB (targeting expats/tourists).
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### Marketing & Sales Strategy
- Digital Campaigns: Social media (Facebook, Telegram), influencer partnerships.
- Community Engagement: Cultural festivals, school collaborations.
- Sales Channels: Dine-in, takeaway, delivery via partnerships (e.g., Deliver Addis).
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### Financial Projections (ETB)
Year 1:
- Revenue: 14,000,000 ETB
- Expenses: 10,500,000 ETB
- Net Profit: 3,500,000 ETB
Year 3:
- Revenue: 45,000,000 ETB (3 locations)
- ROI: 26.4% (CAGR).
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### Funding Request
- Total Requirement: 28,000,000 ETB.
- Equity Offering: 70% (19,600,000 ETB).
- Debt Financing: 30% (8,400,000 ETB).
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### Risk Mitigation
- Currency Risk: Local sourcing (85% ingredients from Ethiopian farms).
- Supply Chain: Multi-supplier contracts for key items.
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### Sustainability & Social Responsibility
- Local Sourcing: Partner with 20+ smallholder farms.
- Zero Waste: Compost organic waste; donate surplus to NGOs.
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### Implementation Timeline
1. Months 1–3: Site acquisition, staff hiring.
2. Months 4–6: Kitchen setup, menu testing.
3. Month 7: Grand opening with media campaign.
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### Exit Strategy
- Acquisition: Target international food chains entering Ethiopia.
- Franchising: License model after Year 5.
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### Appendix
- Detailed financial models.
- Supplier MOUs.
- Menu samples and floor plans.
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Investor Appeal: High-growth sector, cultural differentiation, and scalable model in Africa’s diplomatic hub. Returns anchored in Ethiopia’s demographic boom and urbanization.
*"Taste of Unity: Where Every Bite Tells a Story."* 🌍🍴
