Goodhart’s Law makes a single good metric impossible.

https://en.m.wikipedia.org/wiki/Goodhart's_law

“When a measure becomes a target, it ceases to be a good measure."

The only solution is so many different measures (ie different one for each user) that it’s unfeasible for spammers to target every one.

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hence *personalized* pagerank. It would be different per-user based on their interactions