SanDisk aka Western Digital is cringe: They're selling an overpriced external SSD (1 Terabyte for 135 dollabuxx) but it's wrapped in an... "Afrofuturism" skin? 🤔

That's, ladies & gentlemen, is the essence of #woke (marketing) - wrap mediocre products into supposedly feel-good, minority-aware something-something. That way the CEOs can justfy their major compensation packages to themselves and the shareholders for engaging in ESG initiatives, and probably also enjoy some ESG-dependent loans for funding operations from Blackrock for their nominal racial sensitivity, while the customer feels better about buying overpriced re-skinned consumer crap for the same reasons.