saving is how a free market expresses net profit, milady
it can only happen with a hard currency, and a growing economy
people are saving in bitcoin because it's a hard currency, and the economy is growing, so their purchasing power goes up, so they keep saving
idk if you have looked around you lately but the cost of risking your savings on enterprise is pretty high, between VAT and this regulation and that tarriff idk what to say
there's this thing called "scale of preferences" where you do the thing that is least painful
right now, in an anti-business environment like the very one you are living in, saving in a hard currency is exactly what people do
Ludwig von Mises figured this all out and wrote this book Human Action and he did this from what he saw unfold in the events between Weimar and the Great Depression - first he condemned socialism for enabling this, and then he condemned fiat currency for enabling the bankers and politicians to destroy the ability to do economic calculation
if bitcoin purchasing power was not rising, people would stop hodling and start businesses (assuming a business friendly environment) and also, this is a good place to point out this is why so many bitcoiners have left toxic socialist jurisdictions like germany and USA for less high tax jurisdictions like, idk, Georgia, Kazakhstan, Chad and Nigeria because that's how bad it's got these days