If I ever do start making it, the core two values for it would be:

1. Optional

2. Everyone takes a piece of the pie

That second point would increase zapping activity on nostr to hyperbolic levels, as well as increasing the number of users receiving their first bitcoin and using it "wait what? i got bitcoin? wtf? nice!"

The first point would be a basic on/off switch, and can advance into subscribing/enabling specific ad systems to see ads that you want to see "Just show me PC games ads" for example. And with keyword control, as well as moderation control for ads themselves.

Ads are shit because they make it so, it's a decision, and are involuntary. Ads can be something of desire, yet it doesn't seem like people want to take action to make it desirable, and that's the issue. However, with the development of nostr and bitcoin, that can be definitely achieved now.