Both of these are hard to accrue but will last long after you are gone.

Being an old company c1750 we at Pumphreys have cultivated a reputation over that time which as passed though multiple generations. We still have 90 year olds buying their "quarter" of coffee beans who regale tails of the times they met their first boyfriend/girlfriend in our old shop. This stuff is sticky. Create memories, delight customers, interact with them as human beings and not units of commerce to be milked and you will be surprised how even just a little of this will compound. People today are yearning for human contact. This is something we have lost with the increase of multinational companies with hired staff who have limited vested interest, emotionally or otherwise.

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Do I need to explain the bitcoin part of this? Probably.

Bitcoin is a hard asset that you can self custody with no intermediaries. It has a fixed maximum supply which is released at a decreasing rate as time goes by.

Essentially for this part that is all you need to know. There is nothing else like this in the world, bar the ground we stand on, which we technically cant guarantee in the UK

Bitcoin was specifically designed to solve all the tomfoolery and shenanigans that the modern central bank and fiat currency systems are riddled with. With something like this in your treasury you will be able to weather upcoming storms with relative ease. Bitcoin has very recently been adopted by Blackrock and Fidelity, two of the largest asset managers in the world. Usually when they get involved you can know that there is something of value there.

The third part of this is the "something to attach them to". I phrased this in this way as this can be done in several ways. Traditionally it would be done with a physical space, a shop, factory, land etc. but as we enter a more digital phase in human history this could also include things like websites, social media accounts etc. Make sure you have as much control over all of these items as you can. Stripping out as many intermediaries as is feasibly possible will allow you to have more control. Freeholds not leaseholds or rents for property and land, purchase your domain names yourself and not through a supplier. Look at things like Nostr to own your social media presence.

So

Setup a bitcoin treasury

Foster a great reputation

Own as many of your own assets as physically possible

Make it easy to pass on

I'd suggest, as many people do, to plan for the future as early as possible.

This includes involving your family in the business long before you are due to retire. That can either be as an employee or shareholder but passing down vital knowledge to the next generation is much easier if they are with you. Inevitably the depth of knowledge of the business in the next generation is much more superficial when this is not the case and the success of said generation will be limited.

Get your own personal finances in order so that if you need to pass the business on in a shorter time frame i.e. personal health, change of government etc. you will be secure. Things like life insurances are helpful/essential too.

What Next?

This is where you focus on your craft. Work on, and in, your chosen field as best you can. Be open, honest and willing to dispense your knowledge liberally. Failure to do this in my opinion always comes back to haunt you. A short term focus will only get you results short term and you will come to regret it. The true bitcoiners in the world who have studied hard and fallen down the rabbit hole get this. Delay gratification, beat the marshmallow test.

Strip out or avoid as many bureaucratic processes as you can from your business. Don't create more for yourself than is absolutely necessary. It will stifle your innovation, suck your time and life-force and harm your company's long term vision. I have found the space x sign on design processes to be helpful when it comes to this.

Who are we and why should we be optimistic about the future?

This is where I want to make a point of being positive.

We have a tremendous resilience in this country and we have seen many changes over the years which have tested us. The high inflation and subsequent interest rates of the 70s and the rebuilding after two world wars have created a mindset of stubborn stoicism which is engrained itself in our cultural DNA.

We have reverence for our culture and history. It is deep, well know and envied the world over. We are proud of it and any attempt to erode it will be met with considerable resistance. We are seeing this now with the cultural shift through immigration which has happened at a more an more increasing rate since the late 90's. The current government seems again to be increasing the rate of cultural change with its policies of favouring legal and illegal immigration, funding wars overseas and foreign aid. These are prioritised over the wellbeing of its our own citizens. This is really being noticed and both the main parties responsible will be punished at the ballot box. The UK will not stand for it, they will be stoic but forceful with their words and deeds

We are a tremendously inventive. When the pressure is on we tend to come up with the goods. I would argue that the constraints on us as a country give us an incredible chance to stimulate this innate inventiveness. I have faith that we can come up with answers, products, new forms of government, businesses and cultural adjustments that will lead us forward in the world.

Stiff upper lip chaps.

No-one needs more whining and self pity. That didn't make the British Great.

I'm aware that the next few years will be filled with challenges. I'm up for it and I'm going to do as much as I can to meet these challenges head on with vigour. I hope you'll join me.

Toodeloo