I've seen similar services but I wonder what does it imply?

I mean, selling a managed server is great but it sounds like the biggest selling point is “hey you can pay ICANN to give you a pretty name on the web and we do the rest”.

Ok, I guess my beef is with promoting central points of failure such as DNS, into a “properly decentralized” protocol such as #nostr

You see, the “fediverse” ties users into a single instance because DNS is integral to their protocol so “whatever” but nostr is truly permissionless, provider indepentent accounts, everything great about p2p without the bloat (ssb I’m looking at you).