1) Let’s start with not calling them normies.

2) Explain to them Bitcoin is currency. Everything else doesn’t land as effectively. People want to spend it.

3) Bitcoin is a medium of exchange. Therefore, list all the ways Bitcoin can be used in a transactional economy.

4) Provide and show examples. Send a zap. Show them where they can spend it. Showcase examples of using Bitcoin in action from other regular people who are not gurus.

5) Articulate to them that having another medium of exchange benefits people. More options the better.