I can feel you on the ambivalence, especially about the jpegs. I think it's stupid, but not the bulk of what's happening.
The BRC-20s cause me more pause because to deep VC pockets, high fees are a small cost of doing scammy business.
I'd like to think it would burn itself out, but the Ethereum ERC-20s have not done so. An endless parade of shitcoins.
I'd like to see their profit model exposed or broken. I don't think that requires a fork, or even code.
I still need more data though.