A business should turn a profit against the base asset of their treasury. I buy inputs with $currency, I sell those outputs for larger amounts of $currency.

My personal cold storage is a fixed slice of the Bitcoin pie. My shares in a profitable Bitcoin reserve company are a growing slice of the total Bitcoin pie.

This has added risks that they'll sell back to fiat, corruption such as embezzlement, or fail to turn a profit in exchange for that hoped for growth. The major risk so far has been stock restructuring reducing your slice of that companies economic value and therefore reducing your slice of their sats.

No publicly traded bitcoin reserve business I know of is focused on offering a product that allows them to turn a profit against their treasury currency. Strategy and GME are gaming the fiat system to grow their slice of the Bitcoin pie. Those games require constantly shrinking your slice of ownership of their pool of stock. The goal of that game is dollars go up not sats go up.

For now Bitcoin keeps eating a bigger slice of total global economic value. That means my fixed slice of the Bitcoin pie is becoming a bigger slice of global economic value. Once Bitcoin has become the world reserve currency the growth of Bitcoin against goods will slow. Then you will need to invest in successful companies to grow your slice of the Bitcoin pie if you want a bigger slice of the global economic value pie. That is a long way away for now so you can mostly not think about it.