creates space for betteralternatives to come along, only for the -> monopoly -> enshittification cycle to take place yet again
> Here’s the natural history of enshittification:
>1. First, platforms are good to their users.
> 2. Then they abuse their users to make things better for their business customers.
> 3. Next, they abuse those customers to claw back all the value for themselves – and become a giant pile of shit.
protocols > platforms
https://www.theguardian.com/technology/2025/oct/05/way-past-its-prime-how-did-amazon-get-so-rubbish
Discussion
that's why most of the monopolies are temporary. capital, quality, attention and hype moves on faster than a monopoly that's too big to move can keep up with