As a procrastinator, I worry that my startup isn't going to make it. As a deadline approaches, will I be able to implement the features that I promised?
This is why I need deadlines. So I know I'm doing something important.
And yes I know my startup isn't going to "make it" in the sense of being successful (like it could be if I gave it more time and effort and dedication)... of course. But I want to make _something_.
Maybe it'll catch on. Maybe I'll become addicted to shipping and creating products. Maybe I can eventually wean myself off of that corporate paycheck.
But alas, there is no valid sounding solution that does not involve having discipline, an order of magnitude more than I have currently.