“Officials focused on Meta’s rollout of a subscription service in 2023 in which users could pay the equivalent of $14 per month for an ad-free experience on the apps – or consent to Meta using their personal data for targeted ads.” https://nypost.com/2025/03/24/business/european-union-to-fine-meta-up-to-1b-or-more-for-breaching-digital-markets-act-sources/