"Empathy Trigger
An empathy trigger is content, typically a powerful image or video shared on social media, that evokes a strong, involuntary empathetic response, connecting viewers to victims and mobilizing them for action by creating a sense of fictive kinship (a strong relationship akin to those in an extended family) and tribal cohesion."
"Network Maneuver Warfare
A method of warfare where a networked organization exploits the mental (psychological) dimension of conflict to disorient, disrupt, and overload opponents while enhancing their own psychological cohesion. It uses rapid, adaptive maneuvers—such as a barrage of memes, tweets, or deceptive bots—to leverage ambiguity, novelty, and speed, overwhelming the opposition’s ability to think clearly."
