I brought it up to be something supplemental to your message. Adding to the last third of your note, the whole iterating a process and creating value (aka Signal)

What does it mean to improve upon one's process?

Understanding what the customer wants? Is the customer someone like yourself?

It could be lowering marginal prices through lowering marginal cost, improving production through more efficient means of production.

More value (aka signal) can be produced by improving the experiences of suppliers, thus potentially lowering marginal costs for buyers.

Zaps are cool and all, its just a different business model.