Founders are a rare breed.

They’re the ones who break through the fear of being judged and actually build something.

In the Bitcoin circular economy, there’s an arbitrage opportunity, not just in the products, but in recognizing and supporting the people who have the guts to try.

Most startups don’t work.

And often, it’s not because the idea was bad—but because no one was honest with the founder about product-market fit.

Here’s the truth:

If you think you have product-market fit, you don’t.

You know when you have it.

Product-market fit feels like being yanked forward by both nostrils.

Your servers break.

Your inbox explodes.

Customers are mad—not because they hate it, but because they want more.

You can’t think about anything else because the demand is overwhelming.

Some describe it like wearing a hot dog suit in a wolf pack.

Everyone wants what you have.

That should be the bar for products in the Bitcoin economy.

You can’t fake product-market fit. Not as a founder, and not as a customer.

As a founder, you either solve a real problem better than anything else, or you create an experience that changes people’s lives.

As a customer, you either feel it—or you don’t.

That’s what’s WorthTheSats.

The opportunity we have is twofold:

1. Be honest with founders.

Help them learn whether they’ve hit product-market fit or not—fast.

2. Support the ones who keep building.

Even if the first thing doesn’t work, we should recognize the founder mindset. That savage energy is rare. You can teach product testing. You can’t teach the drive to build.

So try products.

Give honest feedback.

Help founders see where to pivot or double down.

That’s how we build the Bitcoin economy—by honoring time, talent, and truth.