I also wouldn't want to give a separate company control of the campaign. I'd want to start a community of Nostriches that focuses on coming up with marketing ideas and materials, and preparing them, so that any Nostrich can use them. And I'd let the Nostriches vote on their favorites and give suggestions.

Nostr is a grassroots campaign by enthusiastic individuals, and that should be integral to the campaign. It is like Bitcoin and homeschooling and etc., that way.