“Harbinger of failure:" Consumers who unerringly buy unpopular products

https://news.mit.edu/2015/harbinger-failure-consumers-unpopular-products-1223

Discussion: https://news.ycombinator.com/item?id=36743547

Paper: https://dspace.mit.edu/handle/1721.1/111114

“Harbingers of failure” systematically purchase new products that flop - a strong signal that a product will fail, challenging conventional wisdom that positive customer feedback signals future success.

These insights can be incorporated into product development.

#marketing #economics #consumerism #psychology