I tend to really like them. But I also like wine and find the production of it interesting. Plus, we have all these clients with different ways. I'm not sure there is a way to figure it out with how quickly things change and all the differences between users. Like you're not just trying to figure out Instagram. You're figuring out all these apps on a protocol. And they aren't limited by the things legacy tech is. I can spin up a client and do whatever the fuck I want and people who use it may be living under a totally different model.