Aye but the way I see it, OBS users are "power users" who are looking for a specific streaming product which often has granular settings and require time to set up.

On the other hand, casual users will never bother to download and configure OBS but a large portion of those people would hit a button within an app they're already using if thats all it took. These are users of convenience.

For the buyers of convenience the feature itself is not the initial draw but may be the reason they stay. Tbh I think user retention is a bigger issue for nostr than getting new users. We can get all the new users in the world but if none of them stick around it really doesnt matter.