If I were a bitcoin treasury company, i'd be deploying bitcoin into the lightning network and giving shareholders a slice of the "Lightning Yield".

Then I would tell my shareholders that if more people used bitcoin as a medium of exchange, the yield goes up. I'd have a bunch of graphs with arrows that go up into infinity.

I'd still create the credit instruments that these companies are becoming known for, but i'd tie the interest i'm giving them to actual profits generated from providing infastructure to the lightning network.

I'd hyperbitcoinize the company, become a medium of exchange maxi, and a nostr cheerleader........I'm already a medium of exchange maxi and nostr cheerleader but you get the drift.