SWOT Analysis

| Strengths                | Weaknesses               |

|------------------------------|-------------------------------|

| First-mover advantage         | High upfront costs            |

| Local market expertise        | Limited brand awareness       |

| Opportunities             | Threats                   |

| Ethiopia’s FDI growth         | Currency volatility (ETB/USD) |

| Corporate contracts (hotels)  | Power outages                 |

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