Yeah, I really don't understand how people don't get this. With a 10m block time, Bitcoin was never intended for typical retail... BY DESIGN!

It is P2P, not retail. Certainly some retail applications could easily use it... like buying a car. But, most couldn't. No one is going to stand in the grocery store at the register, waiting 10m to a half hour or more, for their grocery purchase to clear. It doesn't matter if the fee were only 1 Satoshi.