His “service” isn’t necessary. They market their own product(s). Or at least my buddy does. He sees this persons as a schtick that leverages his work for someone else’s profit. He’s a big time bitcoiner and a hard pass on TS.
Maybe not oodles of $$ but he is definitely gaining clout and working to build a brand that seems pretty weird. Why not just use his real name? Why not just dress and talk normal?