Maybe this relates to my perfect marketing question.
If we talk about nostr as something completely new, it can scare people away. They might not want a "full new thing again".
Also learning something completely new is hard.
So maybe we shall not market nostr itself. We shall talk about Damus, Amethyst, Snort, etc.
But we shall do it in a way that they stand out. That they have 1 unique feature, but the rest we know. Then the starting bias will be smaller.
Also could be an interesting thing to make an email login but the #nostr way. Just to make at least that familiar.