Convenience is the number 1 driver for most users. Convenience is about reducing complexity AND maximizing optionality. Convenience has little to do with security or sovereignty and that’s how the big platforms are winning - convenience and optionality between a limited set of platforms (e.g., Apple vs. Google).

The trick is to understand the tradeoffs between complexity/optionality versus security/sovereignty. The regular user usually is concerned only with the former, not the latter.

It’s for us on #nostr to design for the latter, while enabling the former.