I set up a Roth with them, with an old ira i had. Great thing about a Roth is that its growing tax free from now on, and mine has increased a whole lot in less than 2 yrs. You hold 2 keys, they hold one, so you cant be rugged. Unchained has an excellent reputation.
Discussion
Just know that if you are setting up a regular ira (non roth), all your gains will be taxable when you withdraw. I converted mine to roth before i tranferred to Unchained for this reason. We paid tax on the gains from the conversion, but it wasnt too bad. Since then, we have made up for the cost of conversion, many times over.