It's just not worth wasting your breath on making the attempt unless they are ready.

I've tried dozens of times to OP people over the years and the only success I've had is when I took the time to gently guide them along over many conversations to lead them to ask the right questions.

When I'm asked about it I just say that it's the hardest money in existence and the best performing asset ever, why wouldn't I own some? Any more than that and they just tune out.

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