If the prices of everything goes up. Each of your past earnings lose value. This means to operate a business, you need to earn more to compensate for the loss because of price increase.

Of course you could say, that you can increase prices. That is maybe true, maybe not. You have to have pricing power. People have to want to buy your product soo much, to put up with high price increases.

This means, not everyone can raise prices like inflation.

Also consumers has less money because of inflation, so they will have less money to spend on all products available.

Therefore to keep your earnings, you have to "innovate".

The problem you face now, that the speed of innovation you need to keep up is unmaintainable. It is possible only if, you aim NOT for quality BUT for quantity. Create so much things, and don't care if all of them fail, just try to sell them.

What does this mean for you as a consumer?